Step 03 · Educate
They asked for more information. Choose one resource, tell them what to listen for,
and let the resource do the teaching.In Step 2, you started a private conversation and introduced X39 with a quick story.
They asked for more information. Choose one resource, and let the resource do the teaching.
How is this conversation starting?
The Goal
Provide a simple, direct, and professional resource.
Avoid
Overwhelm. Do not overwhelm yourself with every resource available, or overwhelm them with a flood of information.
Ready When
You have sent your information link and scheduled a follow-up. That is your cue for Step 4.
Resource Coaching
Keep the focus on what they want, not on everything there is to know.
01
Point them to what matters to them.
Before you send the resource, point out something specific to listen for that connects directly to the transformation they told you they want.
They will listen because they already know there is something in it that speaks to what they want.
“Listen for the section about GHK-Cu and performance. I think this is going to connect directly to what you told me you want.”
“Listen for the section about human performance. I think this will help answer your question about why you have noticed your energy changing as you have gotten older.”
02
They only need one answer.
People often feel they need to go through everything before they can make a decision. They do not need every video, study, testimonial, or resource.
What they really want to know is simple:
Can this help me get what I want?
03
You provide the connection.
Do not become the education resource yourself. You do not have to explain everything you know.
The resource provides the education. You provide the connection between what they are about to learn and what they want.
Coaching Tip
Your job is not to convince someone to say yes. Listen to understand where they are, answer questions, provide clarity when needed, and determine the appropriate next step.
Your job is to determine whether they are ready to give themselves permission to say yes.
Are they ready to change their story?
Education Resources
Each one gives a professional first look at X39. The difference is the branding, whether your order link is included, and who continues the education.
Select a resource to learn more.
1About this resource
Fully branded experience + automated education
Your prospect sees your brand from beginning to end. After the quiz, your CRM continues the education, and your order link is built in.
2What to say
I am going to send you my information link. You can learn a little more about me. Scroll to the bottom and take the Human Performance Quiz, and then you can learn more about the technology.
Optional: tell them one thing to listen for that connects to what they want.
Do you have time to go through it before ________?
Yes.
Perfect. I will follow up with you ________ to answer your questions. I look forward to hearing what resonated with you most. Talk to you then.
Here is my information link. You can learn a little more about me and about the technology.
Optional: tell them one thing to look for that connects to what they told you.
Do you have time to look through it today?
Yes.
Perfect. I will check back with you tomorrow to answer your questions. I look forward to hearing what resonated with you most.
Coach’s Note
From your website they can learn about you, explore X39 and the opportunity, schedule a call, or start their order.
The CRM continues the education. You still follow up personally and guide the conversation.
Add /done to the end of your information link. Because they already took the quiz, /done opens your page without it.
Send this link only in a private message. Never post it on social media.
1About this resource
Unbranded experience + automated education
Your prospect receives a professional X39 experience. After the quiz, your CRM continues the education, and your order link is built in.
2What to say
I am going to send you my information link. Take the quick Human Performance Quiz, and then you can learn about the technology.
Optional: tell them one thing to listen for that connects to what they want.
Do you have time to go through it before ________?
Yes.
Perfect. I will follow up with you ________ to answer your questions. I look forward to hearing what resonated with you most. Talk to you then.
Here is my information link. You can learn more about the technology.
Optional: tell them one thing to look for that connects to what they told you.
Do you have time to look through it today?
Yes.
Perfect. I will check back with you tomorrow to answer your questions. I look forward to hearing what resonated with you most.
Coach’s Note
From the Human Performance page they can learn more, schedule a call, explore the opportunity, or start their order.
The CRM continues the education. You still follow up personally and guide the conversation.
Add /done to the end of your information link. Because they already took the quiz, /done opens your page without it.
Send this link only in a private message. Never post it on social media.
1About this resource
Unbranded experience + no automation
Your prospect receives the same professional first look at X39. Your order link is not included, and there is no automated follow-up. Access Powered by Light here.
2What to say
I am going to send you my information link. It will give you a great first look at the technology, the company, and the story behind it.
Optional: tell them one thing to listen for that connects to what they want.
Do you have time to go through it before ________?
Yes.
Perfect. I will follow up with you ________ to answer your questions. I look forward to hearing what resonated with you most. Talk to you then.
Here is my information link. It will give you a great first look at the technology, the company, and the story behind it.
Optional: tell them one thing to look for that connects to what they told you.
Do you have time to look through it today?
Yes.
Perfect. I will check back with you tomorrow to answer your questions. I look forward to hearing what resonated with you most.
Coach’s Note
The site tells an interested prospect to get back to the person who sent it. Make sure you each have the other’s contact information.
You follow up personally, send your order link, and guide their next step.
Your CRM already sends them emails from the quiz. Powered by Light does not include your order link, so send your order link when they are ready.